2024年度流行色,来了!Peach Fuzz翻译成……

2023-12-14 19:21:53来源:网络

  2024年主打什么颜色?

  12月7日,全球权威色彩机构潘通(PANTONE)色彩研究所揭晓2024年度流行色——柔和桃(Peach Fuzz)。

  据官网介绍,“柔和桃”是一种温柔而滋养人心的桃色,提醒我们放慢脚步,关心自己和他人。

  Pantone's color of the year for 2024 is PANTONE 13-1023 Peach Fuzz, a gentle and nurturing peach shade that serves as a reminder to slow down and care for ourselves and one another.

  “Fuzz”一词意为“绒毛, 轻柔的物质”。当人们想到这种介于粉色和橙色之间的颜色时,丝绒般的桃子、柔软的鹳毛、光滑的复古缎子和丝绸便会浮现在脑海中。

  The romantic color's name reflects the tactile sensuality associated with the hue: velvety peaches, soft marabou feathers, and smooth vintage satins and silks all come to mind when thinking about the pink and orange combo.

  官网还描述说:“柔和桃”是一个温暖而舒适的色调,强调了我们与他人共处的渴望,或是享受静谧时刻,以及这种氛围所营造的避风港般的感觉。

  A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness.

  此外,官网介绍说,柔和桃是一种敏感但甜美而轻盈的色调,自带复古氛围,却又在现代被重新演绎。

  Sensitive but sweet and airy, PANTONE 13-1023 Peach Fuzz evokes a new modernity.

  这种干净的桃色调诗意而浪漫,既映射了过去,又焕发出当代气息。

  Poetic and romantic, a clean peach tone with a vintage vibe, PANTONE 13-1023 Peach Fuzz reflects the past yet has been refashioned with a contemporary ambiance.

  那么,“柔和桃”为何被选为2024年度色?

  潘通色彩研究所的执行董事莱阿特丽斯·艾斯曼(Leatrice Eiseman)说,“为了寻找一种能呼应我们天生渴望亲近和联系的颜色,我们选择了一种散发着温暖和现代优雅气息的颜色。这种能够引发共情的颜色,提供了一种抚慰人心的拥抱,毫不费力地将青春与永恒连接起来。”

  "In seeking a huge that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance," Leatrice Eiseman, the executive director of the Pantone Color Institute said. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless."

  艾斯曼认为,“柔和桃”是一种符合当下的颜色,反映了许多人在充满挑战的时代中可能感受到的基本人类需求和渴望。

  她在接受《时代》杂志采访时表示:“随着我们即将步入2024年,我们尤为明显的感受到,生活方式有了新的定义。我们生活在这个动荡的时代,生活中的许多方面也都受到了影响,因此,当我们期待一个更和平的未来时,我们对滋养、同理心和同情心的需求也在不断增强。”

  For Leatrice Eiseman, the Executive Director of the Pantone Color Institute, Peach Fuzz is a fitting color for the moment we're living in, a reflection of the basic human needs and desires many may be feeling in the midst of challenging times.

  "As we enter 2024, some of the things that have become especially apparent to us is the concept of lifestyle taking on new meaning," Eiseman told TIME. "We've been living in this time of turmoil in many aspects of our lives, and as a result of that, our need for nurturing, empathy, and compassion continues to grow stronger as we imagine a more peaceful future."

  潘通色彩研究所副所长劳里·普雷斯曼表示:“我们看到人们越来越关注社群,世界各地的人们正在重新定义他们想要的生活方式,并审视什么才是真正重要的——即与我们所爱之人亲密无间的舒适感。”

  “With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important–that being the comfort of being close to those we love," Pressman said in a statement.

  潘通是一家专门开发和研究色彩的机构。自2000年起,它每年都会指定一种颜色为年度流行颜色,这些颜色在反映时装、美容、科技、设计和家居等领域的最新风向。

  2000年,在千禧年交际之时,潘通发布了第一款年度色——蔚蓝色(Cerulean Blue)。

  At the turn of the millenia, Pantone announced its first color of the year, a color they call Cerulean Blue.

  2023年,潘通将“非凡洋红”(Viva Magenta)选为年度色,并称其为“非常规时代的非常规色调”。

  Pantone selected Viva Magenta as 2023's color of the year, describing it as "an unconventional shade for an unconventional time."

  2022年度颜色是长春花兰(Very Peri),象征“创新和全新的开始”(innovation and a fresh start)。

  2021年度颜色是极致灰与亮丽黄(Ultimate Gray and Illuminating),意为“隧道尽头的光”(the light at the end of the tunnel)。

  对于2024年的“柔和桃”色,大家的接受度比较高~

  你觉得“柔和桃”怎么样?


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